How Content Allows a Company to Make Sales Calls, As if By Artificial Intelligence
A veteran salesperson knows that look. That tone of voice. That one question for clarification uttered by a prospect that indicates a buying signal.
And that’s when the sale begins to become final.
A good sales agent knows what to do when that signal reveals itself. Soon, the seller becomes the closer, and the prospect becomes a client or customer.
The only disappointing thing about that promise of future success is that they are hard to come by. By that, I mean: those opportunities…those moments…those qualified, veteran sales team that can detect the aroma of opportunity and know how to respond to it.
If only you could clone that qualified sales person. If only those opportunities would arise in greater numbers. If only artificial intelligence could scrape the internet for you, uncovering prospects and revealing sales opportunities.
That’s where content comes in.
