The Parable of the Prodigal Podcast
Once upon a time, I wrote a short post on LinkedIn.
It was about a podcast I recorded…a podcast for professionals who want to know more about thought-leadership content marketing.
The podcast was actually just an expanded version of a blog post I wrote once.
That blog post was inspired by a comment I received on a short LinkedIn post.
The short social media post was a summation of a podcast episode I had once published.
I later got invited to conduct a workshop on the topic of that podcast episode.
That presentation was recorded, and it was later published as a piece of video content.
Someone watched that video, and asked to Link-In with me.
He later commented on a future LinkedIn post of mine.
The comment was thoughtful enough that I reached out to him to be a guest on my podcast.
I wrote a blog post about that episode and published it on LinkedIn.
Someone saw that post, then read the article, then listened to the podcast.
That person is a client today.
And it all started with…well, I’m not exactly sure where.
But maybe that’s the point…the podcast wasn’t prodigal (wasteful) at all. In fact, it was part of a long-term commitment to sharing ideas with the world. Being visible. Mixing media. Staying top-of-mind. Remaining available to “serendipity.”
The rest just sort of took care of itself.
So don’t think of podcasting as a prodigal purge of your precious professional pursuits. Think of it as one possible component to a well-oiled content marketing machine.
Just one recorded podcast episode can yield…
➡️ 2-3 blog posts
➡️ 5-10 social media posts
➡️ 1 (at least) newsletter
➡️ 1-5 short- and long-form video assets
➡️ ♾️ opportunities to invite colleagues, prospects and clients onto future episodes
➡️ 1 opportunity to send 10 handcrafted emails to your Top-10 business development “hot list” contacts (you have this, right?)
🛥️ 1 boat load of fun and professional growth
And it all starts with just one…
🎙️ podcast episode.