Marketing: For All Intents and Purposes
Why?
It's a simple question. So why do so many ignore it?
The Power of Why is no longer just a clever title for an impactful TEDTalk delivered by Simon Sinek...it's an obligation.
Curtis Hays and I dive deep into the importance of "intent" this week on the Bullhorns and Bullseyes #podcast — both from a messaging standpoint but, importantly, also from a search engine perspective.
So, if you've been ignoring my pleas to "LEAD WITH THE WHY" up until now, that is no longer just evasive procrastination...it's putting you behind your competitors in the all-important search engine competition.
Take a listen, wherever you get your podcasts. Or watch, read, listen and more at the link here...
"Episode 9: For All Intents and Purposes."
Show Notes:
You may have heard of the immensely popular Ted Talk, Simon Sinek’s “Golden Circle,” or “The Power of Why.” In this this week’s episode, Tom and Curtis explore the concepts of “why” and “user intent” to build off of the ideas in Sinek’s talk, in both a bullhorn context and that of bullseyes.
Tom begins by explaining the theory behind his “Why—>How—>What” messaging hierarchy for content development of all kinds, whether it be thought leadership content, marketing copy, or even video production.
Curtis then explains the concepts behind “intent” in search engine analytics and why it’s so important to understand the algorithmic methodology behind search intent when creating websites and web pages.
Takeaways:
Understanding and communicating the audience’s why when doing content development is crucial for engaging audiences and addressing their pain points.
Tom and Curtis both highlight the importance of collaboration between writers and SEOs to optimize content for search engines and user engagement.
A formula for effective content writing follows the structure of why, how, then what…no matter what that content may be!
Understanding the user's why and addressing their motivations is key to creating compelling content.
Search intent plays a significant role in search/website indexing
Expertise, authoritativeness, and trustworthiness (EAT) are important factors for search engine optimization.