You’re Not Building an Audience (at first); You’re Serving One
Why start a podcast?
For fame and fortune? For celebrity? For fun? For lead generation? For marketing and brand building? For sales?
Some of the above will happen. Some of it may not.
If the question were reframed as "Why establish a content marketing platform that isn't about writing and reading, doesn't require video, isn't about SEO...but during which you can captivate the undivided attention of a listener for 30-45 minutes — and at the same time, yield enough content for multiple blog posts, a newsletter, several short videos and one long one, plus the naturally generated text that will improve your website's search engine visibility?"...
...would you consider it?
A Podcast About Podcasting (Very Meta)
This is a topic Curtis Hays and I explored recently on our own podcast, Bullhorns and Bullseyes. Yes...very meta: a podcast about podcasting.
Jerry Seinfeld would be proud.
Watch the full episode below, with all of the related goods found here (video, transcript, podcasting links, etc.).
Or subscribe wherever you listen to podcasts, as well as to our YouTube channel for the full-length video episodes!