The Parable of the Prodigal Podcast
Once upon a time, I wrote a short post on LinkedIn. It was about a podcast I recorded…a podcast for professionals who want to know more about thought-leadership content marketing.,,,
The Content Creator's Fallacy
The Marketing Holy Grail
The Parable of the Fisher King, and How It Applies to Your Messaging
One of my all-time favorite movies was Terry Gilliam’s The Fisher King, staring Robin Williams, Jeff Bridges and Mercedes Ruehl. The movie’s key lesson — as told through a parable — is one that I think applies to much more than just life and love. The parable of The Fisher King and the movie from which it is taken provide a useful allegory for effective messaging, positioning and branding.
In a key moment in the movie, Robin Williams’s character tells the story to Jeff Bridges’s character:
Words As Music
A Messaging Parable
Stop me if you've heard this one before:
A product innovator walks into an advertising agency...
He's invented the best hammer to ever hit the market. Now he needs the agency's help to tell the world all about it.
"What makes this hammer so special?" the creative director asks.
"Just look at it," the proprietor beams with pride. "It's a work of art."
"Why would anyone buy it?" the agency lead asks.
Don't Fake It. Make It.
People aren’t interested in your words. They want your ideas.
Anyone can produce words. Even artificial intelligence can kick out fairly convincing-sounding words. But those aren’t ideas. At least not yours.
Ideas are the synthesis of available information, filtered through the prism of your unique perspectives and lived experiences, and delivered with proscriptive advice and personalized guidance. And the best ideas belong to the thought leaders among us.
Are your best ideas worthy of broader recognition? Let’s find out…
Journal Entry #16
My Criminal Career
I never thought I’d be a “journal” guy. But smart people I know and trust continued to testify to its merits, and one day I took them up on the advice to start journaling.
Consider this the most recent installment, which I share publicly and nakedly as a way to announce my latest creative pursuit…
Why Start a Podcast?
Why start a podcast?
For fame? Fortune? Celebrity? Unlikely…
If the question were reframed as "Why establish a content marketing platform that isn't about writing and reading, doesn't require video, isn't about SEO...but during which you can captivate the undivided attention of a listener for 30-45 minutes — and at the same time, yield enough content for multiple blog posts, a newsletter, several short videos and one long one, plus the naturally generated text that will improve your website's search engine visibility?"...
Why?
Marketing: For All Intents and Purposes
Why?
It's a simple question. So why do so many ignore it?
The Power of Why is no longer just a clever title for an impactful TEDTalk delivered by Simon Sinek...it's an obligation.
Curtis Hays and I dive deep into the importance of "intent" this week on the Bullhorns and Bullseyes #podcast — both from a messaging standpoint but, importantly, also from a search engine perspective.
So, if you've been ignoring my pleas to "LEAD WITH THE WHY" up until now, that is no longer just evasive procrastination...it's putting you behind your competitors in the all-important search engine competition.
Podcast: LinkedIn Mastery
Jay Harrington is president of the HARRINGTON agency and is one of the country’s leading consultants and strategists in the areas of legal marketing, PR and business development. His particular passion and profound area of expertise is building a network and growing an audience on LinkedIn to generate more and better new business opportunities.
In this podcast crossover event — Tom and Jay also separately co-host the Thought Leadership Project podcast — Curtis and they discuss tips for publishing thought leadership and content marketing on LinkedIn.Together, they explore the engagement metrics on the platform and the effectiveness of using LinkedIn as an advertising platform. They also highlight the importance of understanding your audience and narrowing your niche, as well as the need for sustained effort and consistency in creating thought leadership content on LinkedIn.