The Rest of the Story:
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The Complete Guide to 2025 Marketing Strategy Planning
Looking to Craft a Killer Marketing Strategy for 2025?Curtis and I kicked off Season 2 of the Bullhorns and Bullseyes podcast by going live (originally…
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Don’t Be a Hero
Who Is the Hero In Your Story?If I told you my life story, would you care?What if I asked you tell me your life story?Eugene…
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Short and Sweet? Not So Fast.
How Long Is Too Long Nowadays?I get this question a lot: “Should my thought-leadership articles be long or short?”My answer? “Yes.”That’s not a hedge. It’s…
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Podcast: That’s a Wrap!
My co-host, Curtis Hayes, and I put the wraps on the first season of our Bullhorns and Bullseyes podcast recently, recapping the big takeaways and…
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Happy Halloween!
Trick or Treat? 👻🎃👀
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Let Content Be Your Praise Singer
You Don’t Have to Be in the Room to Gain InfluenceAdrian Lurssen tells the story of when he went to see Nelson Mandela deliver an…
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From the Archive: July 2009
11 Things a Failed Music Career Taught Me About MarketingIt might be hard to believe looking at me now, but a full-time music career and…
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Sale at Scale
How Content Allows a Company to Make Sales Calls, As if By Artificial IntelligenceA veteran salesperson knows that look. That tone of voice. That one…
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The Content Creator’s Fallacy
Lost in TransmissionYou’re writing your content as if someone’s going to read it. And that’s the wrong approach.Huh? Here’s why…
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A Messaging Parable
Stop me if you’ve heard this one before:A product innovator walks into an advertising agency…He’s invented the best hammer to ever hit the market. Now…
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Don’t Fake It. Make It.
People aren’t interested in your words. They want your ideas.Anyone can produce words. Even artificial intelligence can kick out fairly convincing-sounding words. But those aren’t…
