The Rest of the Story:
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Don’t Leave Out the Best Part of Your Story
Just the Facts, Ma’am?”A guy falls in love with two women and ends up picking the wrong one.”My daughter hates the way I press her…
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Don’t Be a Hero
The story you’re telling isn’t working.And it’s probably because you’ve chosen the wrong hero.Kristian Alomá just flipped everything we thought we knew about storytelling in…
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Rewiring the PESO Model in a Zero-Click World
Content Strategy Has Shifted. This Time, for Good.Here’s the uncomfortable truth: your content strategy just died. And you probably don’t even know it yet.The symptoms…
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Storytelling Meets “Why Ask Why?”
The Power of Visual Storytelling By now, if it’s two things you know about me, it’s this: I wholeheartedly believe in the power of storytelling…and…
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People, Not Pixels
I, Not RobotWe’re not writing for Google anymore. We’re not writing for algorithms. We’re writing for people.Traffic to websites is down organically for most businesses.…
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Only the Brave
Audacity Is a Survival Skill (Especially in B2B)Let me start with a confession. Every time I say something clever like “don’t build your brand on…
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Better words, not fewer.
I keep seeing people advocate for shorter content. Tight and concise. Shorter sentences. Less is more. Limited attention spans, and all of that.Yet movies keep…
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Deep Thoughts, with Tom Nixon
Micro Blogs DigestI’ve been experimenting with very short post on LinkedIn (contrasting my former style of very long posts…almost as if LinkedIn were my blog…
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Nobody’s Going to Read All That! (So Why Write It?)
The PRIMARY objective of any piece of long-form content is to convince someone to read it.This is accomplished (or not) in the headline, in the…
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Less Pitching, More Empathy
“The art of effective copywriting is not to convince people of something they should know, but to ensure them that what they do know matters…
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Ideas, Not Words
People Don’t Need More Words; They Need Better IdeasYour job as a thought leader is not to create content; it’s to deal in intellectual property.So…
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That One Time I Bought a Furnace Filter
I just bought a new filter for my furnace. Don’t get too excited. This means next to nothing to your company’s marketing strategy…