The Rest of the Story:
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More Tools Than Ever. The Needle Still Isn’t Moving.
Every marketer I talk to right now has more tools than they’ve ever had in their career. Websites you can stand up in an afternoon.…
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Content in the Age of AI
Algorithms now decide what’s seen. AI now generates what’s said. Attention dictates who listens.
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Why Expert-Led Content Wins in a Noisy Market
People are not only looking for services. They are looking for confidence. They want to know that the person or team behind the brand understands…
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Any Road Will Do? Depends on Where You Want to Go
Marketing measurement is only meaningful when it’s calibrated against a destination. Without one, you’re measuring the speed of the car, not whether you’re getting closer…
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Creating Copy That Can’t Be Copied
Is It You?! Is It Really YOU?!When AI content tools went mainstream, they produced something that made a lot of marketing teams quietly uncomfortable. The…
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Make Your Content Engine Purr
If your content strategy is going to cut through AI saturation and audience skepticism, it needs four deliberate characteristics. Together, they create what I call…
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Mapping the Hero’s Journey
Once you understand their hero’s aspiration, that emotional trigger that prompts their call to adventure, that feeling that says, “I can’t live like this anymore.…
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Map Messaging to Measurement
If you’ve ever wondered why some campaigns flop while others convert like magic, this episode is your masterclass in doing it the Bullhorns and Bullseyes way—from…
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Season 3, Episode 1: THE TRAP
The New Season of Bullhorns & Bullseyes Is Here. Let’s Talk About the Trap You’re Already In.We’ve been quiet for four months. Not because Curtis…
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What is Marketing Drift?
Diagnose the Drift. Fix the Failure.Marketing doesn’t fail overnight. It drifts. “Gradually. Then suddenly.”There are two kinds of drift happening right now. Both are dangerous,…
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A Post About Nothing
A Post About a Show About NothingDon’t bury the lede. Don’t “save” your best ideas for last. Don’t miss your opportunity to persuade. Don’t waste…
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That’s a Wrap!
The recap of Season 2 of the Bullhorns and Bullseyes podcast and what we learned from our guests.