Too often, the language we tend to use in marketing and advertising puts ourselves as the hero in the journey — the one coming to the rescue of the client or customer.

When, in reality, the client, customer or prospect truly only cares about his or her own journey…their own challenges, aspirations and coveted conquests.

Continue reading to see how this story can have a happy ending for you and your marketing efforts…

What’s more convincing: If I told you how many times I’ve helped a client out of given problem, or if I told you a story about the person I helped yesterday?

Too often, we litter our marketing copy with statistics—facts, figures, bullet points, specs, product lists, empty promises—when we should be telling stories. Stories are magical tools that convince people that what you claim to be true is actually rooted in reality. Stories make people feel. They make people care.

There is an old quote, often misattributed, that is taken from a work of fiction: “The death of one man is a tragedy. The death of millions is a statistic.” Here’s how you can apply that logic to your marketing messaging…

Content is becoming an ever-more-critical component to the marketing ecosystem. But as more and more content is being generated, good content is becoming harder and harder to find. Meaning, it’s becoming increasingly difficult to create content that stands out and sinks in. Quantity can actually beget quality, if you know where to find it…

What if you could do fewer things, that look less time, and actually have more success building your business and selling your services?

That’s the premise behind my new book, Do Less. Sell More.: How Entrepreneurs are Building Seven-Figure Businesses without Breaking the Bank, Working Like Dogs, or Losing their $#@%!