The most common question I received when launching The Fix "news"letter is why. Why are you (me) providing free tips and best practices, and how can I (that's you) put them into practice?
The answer is simple: FOMO.
No, not fear of missing out.
When I'm talking about "FOMO," I'm actually describing the most common mistake I see marketers and business owners make when it comes to marketing their products and services. And I want to help people avoid these costly errors.
And actually simplify their lives.
What is FOMO?
This most common mistake is driven by modern-day FOMO: The Fear of Marketing Omission.
This FOMO is driven by two things:
Fear that if I (me or my product/service) am not on every marketing platform available, I'll be missing out on opportunities to market and sell.
Lack of understanding as to where to focus marketing and business development efforts, so we do a little bit of everything to "diversify the risk" that comes with Fear of Marketing Omission.
Stop harboring those limiting beliefs immediately.
You're only making things harder on yourself. And to diminishing effect.
That's Why The Fix Is Here—to Fix What's Broken
So I've created The Fix to fix what's broken in modern marketing. I've been at this a long time. I've lived (and learned) through the birth of the Internet, the dot-com revolution, the social media craze, and now this. We've changed and pivoted so many times in the last 25 years, that what worked even five years ago is no longer applicable. But the pandemic did more to change the game of marketing and business development in 12 months than anything that happened in the prior 12 years.
We have to learn again.
From spending the last several years mentoring startups, coaching business owners across industries, and training business developers of all stripe, I've discovered and documented a methodology to give you both permission and a pathway to simplify your marketing activities—all while achieving greater returns than the typical spray-and-approach I see too many people wasting time and money on.
If that's something you're interested in—spending less time and money on marketing and achieving greater returns—we've got The Fix for you.
Next week, I'll start mapping out this process for you. Stay tuned, but be aware: It will require a shift in mindset and strategy for most people.
But you will finally be empowered with the strategies and tools to say goodbye to FOMO once and for all!
That's it from me for now. Until next time...