The Idea Mill
Insights + Observations About the Power of Content
“Show me, don’t tell me.”
Those were the words a younger, deflated Tom Nixon read written in red atop his recently submitted creative writing assignment. The admonishment, coming from my sixth-grade teacher, would be a recurring theme in my life.
The lesson that first I learned in grade school, and kept relearning throughout life, would become a valuable asset in career as a content creator for businesses and professional services firms.
Content is becoming an ever-more-critical component to the marketing ecosystem. But as more and more content is being generated, good content is becoming harder and harder to find. Meaning, it’s becoming increasingly difficult to create content that stands out and sinks in. Quantity can actually beget quality, if you know where to find it…
What if you could do fewer things, that look less time, and actually have more success building your business and selling your services?
That’s the premise behind my new book, Do Less. Sell More.: How Entrepreneurs are Building Seven-Figure Businesses without Breaking the Bank, Working Like Dogs, or Losing their $#@%!
The most common question I received when launching The Fix "news"letter is why. Why are you (me) providing free tips and best practices, and how can I (that's you) put them into practice? The answer is simple: FOMO.
No, not fear of missing out.
When I'm talking about "FOMO," I'm actually describing the most common mistake I see marketers and business owners make when it comes to marketing their products and services. And I want to help people avoid these costly errors…
The Fix is a free (forever!) monthly "news"letter published by Tom Nixon to curate the best available content and resources for anyone looking to build a business, grow a practice, or increase a network online. Peak inside to see what comes in each issue, and how it will cure your Marketing FOMO forever!
It might be hard to believe looking at me now, but a full-time music career and pursuit of rock-and-roll stardom preceded my foray into marketing and public relations. That’s me in the center down there…looking too cool for school.
But what I learned as a starving artist back in the early 90s taught me the basics of nearly everything I do today as a marcom professional. In order for us to survive, it was all about promotion…and I mean, literally, “survive.” Here, then, are the 11 lessons I look back on and draw upon even today (musicians always “go to 11”):
