The Un-Agency Model of Marketing Professional Services
Ever since the announcement a couple of weeks ago that the Creative Mill has joined the Collideascope “teamlance” network, I've received a lot of questions about what it is and how it works. Curtis Hays, one of my co-collaborators, has a pretty good explainer at the collideascope blog, which I’ll link to it here and excerpt below:
The Teamlance model, as practiced at collideascope, revolves around the concept of assembling a team of marketing professionals with diverse skill sets on a fractional basis. Rather than relying solely on an in-house marketing department, we tap into a pool of talented individuals who work collaboratively, bringing their expertise to the table when needed. These professionals, often freelancers or consultants, form a cohesive unit that operates as an extension of our internal team.
With the Teamlance model, we can scale our marketing efforts up or down according to our client’s requirements without the hassle of hiring or firing full-time employees. Fractional marketing teams allow us to adapt quickly to market changes, launch new campaigns, or explore different marketing channels without committing to long-term contracts.
We believe that collaboration and communication are the pillars of success. Our fractional marketing teams excel at integrating seamlessly with our client’s internal marketing structure, fostering a dynamic environment where ideas are shared, strategies are refined, and creativity flourishes. The cross-pollination of ideas from diverse marketing professionals often leads to innovative solutions and fresh perspectives, giving our clients a competitive edge in their marketing efforts.
Collaboration and Cross-Pollination of Ideas
Read more about how Collideascope has been embracing this model for decades, long before there was a fancy name for it.
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