LinkedIn Follows Google’s Lead. You Should Do the Same.
I recently shared the following post and Entrepreneur article, relaying how LinkedIn’s algorithm update will be a game-changer for content creators and publishers on the platform. What made this post generate 100 times my typical impression account? In a word, it was “helpful.”
People Are People
The upshot? Big Tech knows where its bread is buttered. The observation that “If the service you’re using is free, you are the product” is apt here. LinkedIn, Google and others understand that the product they are selling to brands and advertisers is humans — their attention, their eyeballs, and their interest. Both are working dutifully to forestall the day in which their platforms are just a bunch of robots shooting AI-generated content back and forth to one another. If the people leave, the business model evaporates.
The takeaway:
If Big Tech is working to sniff out and suppress AI-generated content, you should do the same. Algorithms are being designed and deployed to spot algorithms, and if you are relying on them to be your voice and represent your expertise, you’re risking visibility, exposure and engagement. Without those, you might as well not even be in the content game to begin with.