The Rest of the Story:
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Purchase Power: How Buyers Buy
If you are in the business of selling expertise, a professional service, or consulting engagements, one of the best ways to earn the confidence of…
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How I Lawyer, Why I Podcast
Guest Jonah Perlin Joins The Thought Leadership Project PodcastAnyone who knows me knows my love and admiration for #podcasting. I find it fun, effective, immersive…
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Podcast: The 95:5 Rule of Content Marketing
In the latest episode of the Thought Leadership Project podcast, Tom Nixon and Jay Harrington describe the new paradigm of thought leadership content marketing for…
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Playing the Long and Short Content Game
Is it better to focus on SEO-friendly long-form content, or short, more digestible content that audiences seem to have a preference for these days? If…
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How (Not) to Use LinkedIn as a Business Development Platform
I don’t think it’s wise to approach LinkedIn as prospecting “CRM” software, wherein you go trawling for leads, playing the spray-and-pray numbers game.Instead, I think…
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How to Structure an Effective Thought Leadership Article
If you are in the business of selling expertise, a professional service, or consulting engagements, one of the best ways to earn the confidence of…
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How Memento Will Change Your Marketing
If you want to design a successful marketing program, watch the movie Memento.(If you’ve never seen the Christopher Nolan classic, Memento is a story that…
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Show Me, Don’t Tell Me
“Show me, don’t tell me.”Those were the words a younger, deflated Tom Nixon read written in red atop his recently submitted creative writing assignment. The…
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How to Know if Content Marketing Is Working
The goal of content marketing in the business-to-business world is not to convince someone who is not in the market for your product or service…
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Building on Rented Land
“You need to build your content strategy on rented land. In fact, you have no choice.”This somewhat unconventional wisdom sparked some interesting thought and conversation…
