The Idea Mill
Insights + Observations About the Power of Content
"You need to build your content strategy on rented land. In fact, you have no choice."
This somewhat unconventional wisdom sparked some interesting thought and conversation between Jay Harrington and me on a recent episode of The Thought Leadership Project podcast.
At issue: Should you be putting your content on your website and placing it behind “gates,” or sharing it freely on social media and elsewhere?
The most common question I received when launching The Fix "news"letter is why. Why are you (me) providing free tips and best practices, and how can I (that's you) put them into practice? The answer is simple: FOMO.
No, not fear of missing out.
When I'm talking about "FOMO," I'm actually describing the most common mistake I see marketers and business owners make when it comes to marketing their products and services. And I want to help people avoid these costly errors…
The Fix is a free (forever!) monthly "news"letter published by Tom Nixon to curate the best available content and resources for anyone looking to build a business, grow a practice, or increase a network online. Peak inside to see what comes in each issue, and how it will cure your Marketing FOMO forever!
Everywhere you look, research and data keep pointing to the same new reality: Decision makers are increasingly turning to audio formats to consume content and mine expertise. If consultants, professionals and business owners are not claiming their seats at the table, there is a good chance their competitors are. Consider this, then, your roadmap to get you from positing to podcasting...from production to promotion.
