Don’t Ask, Don’t Tell?
Your clients or customers are keeping secrets from you.
Why they buy from you. Why they don’t. Why they might consider a competitor. How it felt when you first solved their problem or achieved their aspiration.
MORE: What you could do differently to earn more of their business. Why they would refer a friend. Why they haven’t. What else you might to do solve additional problems or achieve similar aspirations.
These are secrets they’re keeping from you. Each and every day.
But it’s not because they don’t want to tell you their secrets.
It’s because you haven’t asked.
Start Talking.
If you want to hear from another source why we insist on conducting client conversations with your customers whenever we’re doing brand positioning and messaging work, do yourself a favor and read this book.