Announcing: A New Podcast to Help You Reach More People More Effectively
Effective marketing programs should employ both bullhorns and bullseyes. 📢 + 🎯 = 🏆.
Bullhorn tactics are broadcasting vehicles — tools designed to get your message and your brand in front of large audiences. Even niche audiences...but at scale.
Bullseye tools target specific people (both personas and individuals) with precision and purpose. Even down to a discrete person or IP address.
Bullhorns are mass communication initiatives: PR, advertising, programmatic and digital, content marketing, newsletters, etc. Thought leadership and brand positioning.
Bullseyes are sophisticated and exacting: retargeting, tracking pixels, automation sequences that are triggered by an individual user taking a specific action. Tracking, timing and targeting.
BOTH are required in the modern media environment, where individuals are taking very dispersed and unpredictable paths to purchases...but who also congregate in micro-communities in mass.
Not one or the other. Both. Bullhorns + Bullseyes.
📢 + 🎯 = 🏆
Now Streaming: The Bullhorns and Bullseyes Podcast
I am extremely excited to announce my latest collaboration with Curtis Hays and his Collideascope teamlance: a podcast devoted to bridging the chasm between marketing and sales, called “Bullhorns and Bullseyes.”
Join us as we explore a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.
We begin our journey with a three-leg story arc showcasing the concepts behind effectively employing the Bullhorns and Bullseyes model. Curtis and Tom are joined for Part One of a multi-chapter success story by guest Mario D’Aquila, Chief Operating Officer of Assisted Living Services, Inc. in Cheshire, Connecticut.
In Chapter One, Mario shares his experiences and best advice on the early stages of a company’s exploration into marketing and advertising: what worked, what didn’t, and why you need to push yourself to start early in investing in your future success.
Lesson Learned: “What was the biggest a-ha moment early on in your sales and marketing efforts?”
Find it wherever you get your podcasts. Or stream it now, read the transcript, and even watch the video cast of all three episodes, with more on the way soon!