content marketing

Ideas, Not Words

Ideas, Not Words

People Don’t Need More Words; They Need Better Ideas

Your job as a thought leader is not to create content; it’s to deal in intellectual property.

So says Jay Acunzo, author of Break the Wheel and a brand messaging strategist.

People can get words from anywhere these days. Thanks in part to AI, we are no shortage of content. But what the world will continue to seek out is expertise. Fresh ideas. New approaches to solving problems.

And if the content you’re publishing isn’t delivering on those needs, it might as well just be words on a page. In fact, it is.

The Rise (and Fall) of the Machines

The Rise (and Fall) of the Machines

In the most recent episode of The Thought Leadership Project podcast, Tom and Jay provide their take on AI and its impact on service professional careers and content marketing. They define and share tips on building a powerful personal brand. And they address the importance of being interested in and excited by the subject matter of the content you create in order to make content creation a sustainable effort.