40 Episodes of Bullhorns and Bullseyes
My co-host, Curtis Hayes, and I put the wraps on the first season of our Bullhorns and Bullseyes podcast recently, recapping the big takeaways and lessons learned from our guests during the first 40 episodes…
Watch:
In a Nutshell
The first season followed a general story arch that looked something like this:
1.) Why—>How—>What
The importance of messaging hierarchy.
2.) Mutual Accountability
The role of systems in marketing and how to bring both departments together.
3.) What Gets Measured Gets Done
The necessity of aligning metrics with objectives. (Hint: Not everything should be measured as pass/fail.)
Specific Takeaways:
Reflecting on the journey of the podcast and its evolution.
How does “WHY-HOW-WHAT” align with the “AIDA” sales funnel?
The importance of KPIs in measuring marketing success.
Sales readiness is crucial for converting leads into customers.
How to align metrics with messaging and methodologies to maximize marketing efforts.
Brand building is essential for long-term business growth and short-term lead generation.
Sales training can significantly improve conversion rates.
Aligning marketing and sales efforts is key to success.
Budget allocation should reflect the sales funnel stages and map to the desired outcome of each stage…not JUST sales or conversions!
Stay Tuned
Be sure to subscribe on the platform of your choosing, so you can pick up with us right where we left off. Season Two is already in the works!