LESSON Six
Own Your Audience
Should you really be building on rented land? Learn why an owned audience is a balance-sheet asset and a follower count is a variable cost that resets to zero whenever the platform decides. In this lesson: the portability test (can you take the list with you?)
The Algorithm Between You and Them
Learn now to hack the algorithm, using a digital media platform that you truly own…and one that just happens to have (by far!) the highest engagement and click rates.
Have Questions?
If you have any questions about this lesson, or anything all all related to your content marketing strategy, please don’t hesitate to reach out!
