LESSON Seven
Measure the Treasure
This is the lesson you can invite your CFO to: how to align marketing and sales teams to establish common vocabulary and universally recognized measurables and metrics—the ones that truly drive revenue and not just vanity.
Marketing Efficiency and Sales Efficacy
Five terms: Learner. Hand-raiser. Lead. Sales-qualified lead. The service-level agreement that binds them together. Five words everyone in the building has to agree on.
Have Questions?
If you have any questions about this lesson, or anything all all related to your content marketing strategy, please don’t hesitate to reach out!
