LESSON ONE
The Chaos Tax
As AI makes it easier to execute faster and at scale, many companies are unknowingly accelerating marketing drift—amplifying the wrong message, chasing tactics, and increasing complexity. The result is what Tom and Curtis call the chaos tax: more activity, more spend, and less impact.
Stop Paying the Chaos Tax
This lesson introduces a new framework for getting back on course, starting with a simple but critical shift: diagnosis before deployment.
Have Questions?
If you have any questions about this lesson, or anything all all related to your content marketing strategy, please don’t hesitate to reach out!
