LESSON two
Market to Mind States
Will Leach, best-selling author of Marketing to Mind States and founder of the Mindstate Group, demonstrates how behavioral psychology and neuroscience shape how and why customers buy…even if you think emotions have nothing to do with it.
What Motivates the Customer
This lesson builds and expands upon the themes from Lesson 1: examining why even the most intellectually convinced marketers default to feature-first thinking the moment they sit down to write copy or plan a campaign…completely misaligned with the psychology of the buyer.
Have Questions?
If you have any questions about this lesson, or anything all all related to your content marketing strategy, please don’t hesitate to reach out!
