Supplemental Resources and Guidance
Thank you for reading “Do Less, Sell More!” As referenced in the book, here are your supplemental resources and links to follow along with, in the order they are mentioned in the book. Enjoy!
Me, Circa 1995
Would you hire that guy in the middle to be your accountant? As pictured in the Introduction to “Do Less, Sell More.”
The Productivity Pivot
Absolute must-reading for busy service professionals. Learn more and buy here.
Thought Leadership Project Podcast
Subscribe and listen wherever you get your podcasts: thethoughtleadershipproject.com
The PESO Model
Check out Gini Dietrich’s terrific explanation of why The PESO Model is critical for modern marketers to embrace.
It’s time to build your marketing strategy and plan! Download and print the worksheet for Section Two here.
Section Two Worksheet
Learn what to measure, and how to measure it. Listen now.
What to Measure Podcast
Check out Brian Clark’s Unemployable.com, a “personal enterprise” approach to getting more clients, creating successful products, and building a digital business empire.
Unemployable?
Niche-ing Success Stories
The Power of Why
Great discussion and illustration of why “Pain Today” is the buying motivator you should be selling agains.
The Power of Pain
Check out the podcast in which we explain the concept of “Content Business Development,” the necessary complement to content marketing.
Recommended Listening
I can’t recommend this book highly enough. It was literally life-changing for me. And I think it will be for you, too: Essentialism, The Disciplined Pursuit of Less, by Greg McKeown.
Essential Reading
Join us in the Lab. If registration is currently closed (we open enrollment three times per year), be sure to subscribe for updates so you are notified the next time we open for new members!
Thought Leader Collaborative
Looking to start a podcast? Check out our video course that walks you through an end-to-end, 6-step process to launch a business development podcast to grow your professional services firm. From concept and branding to production and publishing…from syndication to promotion…and even to selling!
Podcasting Video Course
I currently co-host and produce the following podcasts:
Podcasts I Produce
Are You #Networked?
Learn more about the power of community and read #Networked here.
Find your people:
The Thought Leader Collaborative - Networking and training curriculum for professional services providers
Mighty Underdogs - small business owners and entrepreneurs
The Entrepreneurial Leap, for entrepreneurs in the making
SCORE - free mentors and other support